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Every year in the United States more than 25,000 families experience the stillbirth death of a baby. Sadly, statistics show that more than 50 percent of these deaths occur during the last trimester. The good news is that research has allowed experts to develop the first proactive strategy that may help reduce the risk of stillbirth - monitoring a baby's activity during the last trimester of pregnancy.

In response, First Candle has partnered with the Heinz Family Philanthropies and All Baby & Child, Inc. to launch an exciting and innovative new campaign, Kicks Count! The campaign is designed to educate expectant parents and their health care providers about the importance of kick counting in monitoring a baby's health beginning at 28 weeks (earlier for high risk pregnancies).

Learn more about First Candle's Kicks Count! Campaign

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2015 Media Symposium

Pregnant and Empowered launched on May 7 at a Breakfast Symposium in New York City. See what's new!

Kicks Count!

First Candle’s Kicks Count! campaign is recognized as the first proactive strategy to teach moms how they can help monitor their baby’s health.

Pregnancy Timeline of Tips

By taking time during your pregnancy to learn about these important recommendations, you will be well on your way to ensuring that your baby reaches his or her first birthday healthy and safe!

Success stories

Hear success stories from moms who have benefitted from the Kicks Count! campaign.


A heart-felt thanks to The Boppy Company for their sponsorship of this important program!