RX: Infant Safe Sleep
The Rx: Infant Safe Sleep Program is the first of its kind to enlist the help of pharmacists in promoting lifesaving safe sleep messages to parents and caregivers. The program focuses on ways that pharmacist professionals can help families understand the importance of creating a safe sleep environment for their baby to help reduce the risk of SIDS, and prevent suffocation and accidents during sleep.

This new initiative is intended to add a highly-trusted source of consumer health education: the neighborhood pharmacist. Pharmacists consistently receive high ratings from consumers as trusted sources of health information. By educating and training pharmacists to deliver the same important messages we can improve the consistency and credibility by which new and expectant parents and caregivers receive this lifesaving information.

The NICHD’s Back to Sleep campaign has launched an online continuing education activity to teach pharmacists about sudden infant death syndrome (SIDS) and about reducing babies’ risk for SIDS. The online CE activity gives pharmacists the information and tools they need to easily and effectively explain SIDS and SIDS risk reduction to parents, caregivers, and families. Read more about the NICHD’s online SIDS education for pharmacists at http://www.nichd.nih.gov/news/resources/spotlight/080911-education-activity-pharmacists.cfm

Last Updated: Aug 25, 2011