Every year, more than 4,500 babies die suddenly and unexpectedly before reaching their first birthday.
Many of these deaths could have been prevented if the revised 2011 safe sleep recommendations set forth by First Candle and the American Academy of Pediatrics had been followed.
Today’s moms and moms-to-be rely a great deal on the Internet, print and broadcast media to inform their childcare and parenting practices. In many cases, the visual message is more compelling than the content. Yet a recent study showed that in magazines targeting women of child-bearing age, more than one-third of the images showed babies in unsafe sleep positions and more than two-thirds showed babies in unsafe sleep environments.
First Candle is calling on everyone who creates or uses photos of babies, or products intended for sleeping babies, to pledge adherence to First Candle’s lifesaving safe sleep image guidelines.
Below you will find everything you need to know about the Safe Sleep Image Guidelines campaign, including citations for supporting documentation. If you have any questions, please feel free to contact Laura Reno at laura@firstcandle.org or 410.653.8226.
By adopting First Candle’s Safe Sleep Image Guidelines, you can play a role in ensuring that every baby is given the best possible chance to celebrate his or her first birthday!
Press Release – Safe Sleep Image Guidelines Media Stars Campaign
2012 Safe Sleep Image Guidelines/Pledge
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