First Candle / SIDS Alliance - Working to stop SIDS and Stillbirth

First Candle/SIDS Alliance Partners With BABIES"R"US During National Baby Safety Month This September

Delivering Life-Saving Messages To New and Expectant Parents

As part of our ongoing effort to educate parents and caregivers on infant health and survival, First Candle/SIDS Alliance is partnering with Babies"R"Us in an important educational outreach campaign.

In celebration of national Baby Safety Month this September, Babies"R"Us stores nationwide are hosting a variety of informational events and activities centered on a number of important topics related to baby health and safety. Baby Safety Month events will take place at Babies"R"Us stores every Saturday in September from 12:00 p.m. to 4:00 p.m. The dates and themes are as follows:

September 4 – “Safe at Home With Baby”
September 11 – “Safety & Grandbaby”
September 18 – “Safe ‘n Healthy”
September 25 – “Safety on the Go”

During each themed Saturday, new and expecting parents, grandparents, caregivers, or anyone with an interest, can attend free seminars, product demonstrations, interactive games and other fun and informative activities related to that week’s particular theme. Attendees can also visit information tables, product displays, and pick up a number of educational brochures.

First Candle/SIDS Alliance member organizations will be participating in the September 4th and September 18th events in Babies"R"Us stores across the country. “We are pleased to be partnering with Babies"R"Us in this important effort,” says Dr. Marian Sokol, President of First Candle. “It provides a key opportunity to deliver life-saving messages to our primary target audience, pregnant moms and moms with children age 0-2.”

Our goal is to be a leading resource for new and expecting parents on important subjects related to pregnancy and parenting,” said Sue Montecallo, Vice President Marketing for Babies"R"Us. “Our partnership with First Candle/SIDS Alliance and its members during Baby Safety Month represents a wonderful opportunity for us to inform our guests about critical health and safety issues that could arise during the first two years of their baby's life."

For more information, contact Michelle Zareck at 800-221-7437.